A lot of people tend to think SEO is some scientific secret that only a few people know. However it is quite simple and this article will explain it for you. Getting your site to rank higher in Google and other search engines requires you to do only 3 things: Create great content, get relevant sites to link to yours, and design your site with your visitors in mind. That’s all you need, if anyone tells you different then they might be trying to impress you with complicated talk.
Creating great content
Content means good text, pictures, video, applications and tools basically anything that you can put on your site is content. New articles that are relevant to your industry is an easier way to put content up quickly and is a fantastic way to keep your visitors coming for a good read and that is why it is a ranking factor. If you can put images and video that are useful or interesting then that is even better. Be sure to put content up on a regular basis as this way the search engines know your site is active and stays fresh not some old out of date site that is no longer relevant.
Getting links from other sites
When other sites link to yours that is like saying they think your site is useful for their visitors to visit also so it makes sense that the more links (votes) you have the better your site probably is thus it is a ranking factor. Having links from relevant websites gives you more ranking power than an off topic site as Google considers it from a user point of view, why would someone visiting a fishing site be interested in a site about mechanical engineering? They are more likely to be interested in fishing material. A lot of people build complex systems to gain many links at once but most will be from low quality sites and these systems have the ability to get your site penalized by Google.
Designing a good user experience
This becomes more important as Google and other search engines start to focus on user behaviour on your site, it makes sense because if users are staying for a long time on your site that likely means your site is useful for that search phrase and people want to stick around. If your site is hard to read or navigate then people are going to leave quickly, make sure that everything is clear and easy to follow with no unnecessary features.
The main point of all these rules is to keep your visitors in mind when doing anything for your site, the better it is for your visitors the more rankings you will get and that’s the way it should be.
Why hire someone to do search engine optimization for you then if it’s so easy? Take a read.