Internet marketing for small businesses

If you run a small business are not using the power of the Internet to send more visitors, leads, or sales to your website and business then you are missing out on a very cost effective form of marketing. Besides being cost effective if you have the time then you can also learn how to market your own business online thus replacing your costs with your time, so your internet advertising costs become free.

How can the internet help a small business?

There are many online strategies in which you can drive more people to your website and we will discuss the main methods here:

Search Engine Rankings

Being on the first page of Google, Yahoo and other search engines for keyword phrases that are related to your business means you could be receiving hundreds of visitors that are interested in your products and services.

You could be shocked at the amount of people that you are missing out on! We can show you the numbers for free, just contact us with your business details and we’ll do some free research for you.

Pay Per Click Advertising

Getting your website to be listed on the first page of search engines can take 1-3 months as the search engine work slowly due to the massive amount of web pages they have to sort through every day.

So if you want a quick way getting on the first page you can pay for a small text advertisement and you only pay per click, usually the price ranges from 5 cents to 2 dollars depending on how competitive the keywords you would like your advertisement to appear for is. The trick is to find high converting keyword low competition keywords so maximize your spend.

Email Marketing

Imagine if you were able to get in contact with all of the previous customers that have worked through your door, what if you could send them updates about your products and services, how many do you think would become repeat customers? Quite a few I would think. That is the power of email marketing, through emails you are able to write once and contact thousands of people within minutes who you know are interested in your products and want to hear from you, this not like contacting random people, these are targeted high converting leads.